Localisation

A Black Friday guide for international marketers

We look at how big Black Friday is internationally, and outline other big sales events for the promotional calendars of international marketers.

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Latest News

Our Global Ecommerce Leaders Event

If you missed our event, hosted in conjunction with Smartling, view our presentation focused on market optimised website translation.

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Localisation

Delivery and Returns: European Expectations

Ecommerce delivery and returns preferences differ across Europe, with each country having important differences businesses need to consider.

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Localisation

Europe: What's the Best Way to Pay?

Not having the right ecommerce payment options can hinder your conversion rate. We take look at how they vary across Europe.

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Localisation

Cultural Signals of Website Security

Website security is important to customers. Discover what methods signal credibility and gain trust in different European countries.

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Social Media

Engaging with the Italian Market: Social Media

Social media channels are growing in popularity in Italy. Here's an insight into how to use it to your advantage.

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LocalisationSEO

LOCALISATION: MORE THAN JUST TRANSLATION

Entering a new market requires more than just translation. We look at some of the localisation issues you will need to consider.

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Technical SEO

Technical SEO for International Campaigns

Ensuring technical SEO for your international website is implemented correctly will set you up for successful market entry.

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Localisation

One Size Does Not Fit All with Languages

Even countries that speak the same language have unique nuances. Here we look at Germany and Austria's differences.

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