Localisation

China’s Singles’ Day: what you should know

We explore what Singles’ Day is, the opportunity for UK-based businesses, and what should be considered before targeting the event.

Read Article

SEO

Localising URLs for new language sites

We examine why URL structures matter for SEO and how to incorporate special characters that you may find in different languages.

Read Article

SEO

Why local keyword research matters

Find out how you can maximise your chances of being visible in international search engines by conducting local market keyword research.

Read Article

SEO

How reviews can improve international SEO

In this blog post, Trustpilot explains how customer feedback can increase online visibility, inspire trust and increase business in new markets.

Read Article

CRO

Conducting CRO on new international websites

Increasing your conversion rate is key to maximising revenues. We discuss how to conduct conversion rate optimisation on international websites.

Read Article

SEO

What to do with your .eu domain after brexit

Some UK companies won't be able to register or renew .eu domains after Brexit. We discuss the alternatives and next steps to take.

Read Article

Localisation

Localising your brand for different markets

Localisation covers much more than just translation. Each country has cultural differences to consider, which will impact on your brand.

Read Article

Localisation

Marketplaces versus direct selling

We've outlined five key areas to consider when planning your international strategy and deciding on whether to sell via marketplaces or direct.

Read Article

SEO

Watch our webinar with InternetRetailing

Our latest webinar discusses how to maximise ROI and ensure online visibility when entering new global markets.

Read Article