Localisation

Localising your brand for different markets

Localisation covers much more than just translation. Each country has cultural differences to consider, which will impact on your brand.

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Localisation

Marketplaces versus direct selling

We've outlined five key areas to consider when planning your international strategy and deciding on whether to sell via marketplaces or direct.

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Localisation

UK versus US: What’s the difference?

Here is a summary of some of the key areas that should be considered during the US localisation process.

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Localisation

How to approach global customer service

Frank van den Berg, Managing Director of Salesupply UK, gives his tips on how you should successfully approach customer service in global markets.

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Industry NewsLocalisationTranslation

Should you be using Google Market Finder?

We discuss how Google's latest platform can help with international expansion and what else needs to be considered for success.

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Localisation

A Black Friday guide for international marketers

We look at how big Black Friday is internationally, and outline other big sales events for the promotional calendars of international marketers.

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Localisation

Delivery and Returns: European Expectations

Ecommerce delivery and returns preferences differ across Europe, with each country having important differences businesses need to consider.

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Localisation

Europe: What's the Best Way to Pay?

Not having the right ecommerce payment options can hinder your conversion rate. We take look at how they vary across Europe.

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Localisation

Cultural Signals of Website Security

Website security is important to customers. Discover what methods signal credibility and gain trust in different European countries.

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