GLOBAL ECOMMERCE LEADERS EVENT

An invitation-only event for global ecommerce leaders

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Come and meet other industry leaders and hear speakers from Google, Bang & Olufsen, Smartling and Translation Laboratory share best practice and insights into international market growth.

Directors and senior managers of ecommerce, online travel agencies (OTAs), SaaS providers, and manufacturers will take away an understanding of the latest translation technology, best practice from global brands, how to ensure search visibility of your newly translated website, and the latest Google tools for optimising your global impact.

Join us in the historic Durham Street Auditorium, the last remaining stretch of a secret 18th century cobbled roadway between RSA House and the River Thames.

Event Details:

Date:         Tuesday 23rd May 2017
Time:         14:00 – 17:00
Location:   RSA House, Durham House Street (off The Strand), London, WC2N 6HG

2:00pm
Coffee and networking

2:30pm
An introduction to Smartling and Translation Laboratory

Adrian Lloyd, EMEA Alliances & Partnerships Director, Smartling
Nicola Carmyllie, Managing Director, Translation Laboratory

Nicola Carmyllie
Nicola Carmyllie

2:40pm
International Market Opportunity

James Nesbitt, Senior Agency Development Manager, Google

James will provide Google’s perspective and insight into the global market opportunity. He will provide invaluable data from Google, describe how the smart companies operate in global markets, and show some tools that Google provide to help you on your international journey.


3:00pm
Route to Revenue

Kevin Cohn, Senior Vice President of Operations, Smartling

Kevin’s presentation “Route to Revenue” will focus on how brands can use technology and data to improve translation outcomes to reach new markets, therefore driving new revenue streams. The presentation will show brands involved in E-commerce, Travel & Hospitality, Consumer Goods and Manufacturing how to move into international markets to drive customer acquisition and revenue and how to service new and existing customers.


3:20pm
Market-Optimised Website Translation

Ian Harris, CEO Translation Laboratory, founder and CEO of Search Laboratory, the global digital marketing experts

Ian will describe the difference between standard website translation and market optimised localisation. This is critical if your intention is to win against your competitors in local markets. He will show, with examples, why it is important to weave SEO into the translation process rather than doing this as an additional process and provide examples of optimised content-marketing delivering maximum business value across multiple markets.

kevin Smartling


3:40pm
Translating a Brand for Foreign Markets

Hao Wu, Product Manager, Bang & Olufsen

How do you ensure that the history, heritage and culture of a 90 year old company is as impactful abroad as it is in its home country? By treating brand content inherently differently from technical content. Hao discusses some stories from the field, lessons learned and research methods for translating your brand to a culture rather than your text to a language.


4:00pm
Canapés and drinks

Numbers for this event are limited – secure your place now


Event Location