What is this webinar about?

When expanding internationally, online visibility and content localisation are prerequisites for maximising revenues. Structuring your translated website correctly for organic search is key to long-term success and being market ready from day one.

We recently held a webinar in partnership with InternetRetailing. Our Managing Director, Nicola Carmyllie, discussed how combining website translation with SEO from the start is key to increasing global brand awareness and maximising ROI.

Sebastian Dziubek is Head of Technical SEO for Search Laboratory, sister company of Translation Laboratory. He shared some actionable insights for international technical SEO. He also explained how to structure your site for international expansion, including how to use hreflang tags, and additional geo-targeting options.

What you will learn

• How to maximise ROI by weaving SEO into the localisation process at the start
• The best way to structure your site for international expansion
• How to ensure the right language is displayed through implementing the hreflang tag
• How to use additional geo-targeting options within Google Search Console.

 

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