Last month, we were invited to give a talk at ‘SEO on the Beach’, an event run by Trouva, an online marketplace that allows users to buy unique products from some of the world’s best independent shops.

The event was held at Artisans and Adventures in Margate, with the aim of providing guidance to Trouva’s boutiques on how to incorporate SEO into product copy and descriptions. Our talk focused on keywords, and how these should be seamlessly incorporated into online copy.

The boutique owners took away some actionable insights to help their products appear for relevant searches on both the Trouva website and search engine results pages. Implementing the recommendations should help them drive more relevant and higher-converting traffic to their product listings.

You can view the full talk here.

If you would like to find out more about SEO and how to integrate it with translation workflows, please contact one of our experts.