Successfully expanding your business into new global markets requires translating your website into local languages: 75% of website visitors prefer to buy products in their native language, and 60% of visitors in countries where English is not the primary language will “rarely or never” buy from English-only websites.
Translation Laboratory was set up by Search Laboratory, a global digital marketing agency, to meet the market need for localised websites that are built for digital marketing from day one.
Translation Laboratory works with clients with ambitious growth targets, who understand that competing internationally requires website translation services that are designed for SEO from the ground up.
Delivering a website with authentic local content – a localised website, as opposed to a website that has just been translated word-for-word – is a prerequisite for anyone looking to compete in international markets.
The traditional process for website translation involves a literal translation from one language into other languages. This results in website content that does not conform with local idioms, cultural norms, and buying preferences – one which fails to gain the confidence of the local market.
It also leads to website content that does not rank highly in local search engine results, leading to low levels of website traffic and missed business growth targets.